THE AGENCY INSIDE
Re-brand a data-driven marketing company
The Agency Inside Harte-Hanks needed a new brand, one that expressed its data-driven approach to marketing with confidence and energy. Working in partnership with brand and identity designer Cinzia Pais, we visited TAI's headquarters outside Philadelphia several times in order to get to know the business, people, and brand. We presented several directions, inspired by information graphics and data visualization, and eventually landed on the work shown below. I was responsible for helping define and articulate TAE's brand credo, promise, tagline, and personality—and exploring how it would be expressed architecturally and in marketing. In collaboration with StudioPais.