Milk for mad madams!

The "Got Milk" folks are launching a new TV ad targeted at women and the men who love them in spite of the fact they become raging hormonal bitches once a month.

"Milk to the Rescue" opens on scenes of desperate men stocking up on gallons of milk. The frantic looks on their faces is puzzling until we zero in on a guy coming home with grocery bags full of milk -- and a bouquet of flowers -- and learn that milk makes that "time-of-the-month" less so. Cautiously our guy enters the house and yells "honey, I'm home." And the universal look on his face leads to that now famous tagline, "GOT MILK?"

Depending on what time of the month it is, I either think this is really insulting or really funny.