New magazine for female gearheads

CE Lifestyles is a new magazine for chicks who dig electronic doodads. Chicks like me!

From the press release:
Sommer says that readers "are really responding to our content," adding that this new paradigm of women and electronics is catching some manufacturers and retailers off guard. "Forward-thinking companies are embracing the shift in the marketplace and the incredible buying power of women, but some companies are still fighting the mentality that electronic gadgets are just boys' toys."

If those companies read through the latest reports from the Consumer Electronics Association, they may want to adjust their thinking. The CEA says that women not only buy more products than men, they also indirectly influence more purchases. In fact, the CEA says women are either directly or indirectly involved in nearly 90% of CE purchases.

About frickin' time someone figured this out. From the table of contents I can ascertain that the articles focus more on uses, especially domestic, than bells and whistles. Products that boast both functionality and style seem to be given prominence, as well. Visually, it seems to be a blend of Real Simple meets Consumer Reports.

Next stop on the publishing train to gender equality: A Martha-esque lifestyle magazine just for men.