Lean, green buzz machine

The book Green Design, for which I wrote the introduction and and an essay, has been getting some nice press that I thought I'd share. Worldchanging interviewed the editor and my pal Buzz Poole about the book, and The Green Guide ran a positive review. Here's a snip from that:

As Jenn Shreve notes in the introduction, green design goes beyond the lifespan of the product to build items that can be disassembled so their materials can be reused. LEGOs, a nearly indestructible toy, are an apt metaphor for this concept. "Every LEGO brick since the first [produced] can be used with every other brick, and in dozens of ways within a model," writes Dominic Muren, making them a perfect toy to pass on to other children for constant reuse. They are an emblem of "a building system where there is no waste," from a company that pays its workers a living wage. And if you ever wondered where the name came from, Muren has tracked it down to a contraction of the Danish words leg godt ("play well").

But what was really exciting was walking into Urban Outfitters in San Francisco during the pre-Christmas rush and seeing the book--piles and piles of the book, actually--on the main display table as you walked into the store. That was about as close to feeling like a rock star as I'll probably ever get in my life, and it was great!