Create content that drives online newsletter signups

To help UNIQLO increase subscribers to its email newsletter, we created this simple yet highly effective campaign.  Drawing upon the brand attribute of generosity, we proposed giving people the gift of animated gif in exchange for signing up. We tapped some of the web's most celebrated animators to create and promote the gifs. The results exceeded everyone's expectations. As copy lead for the account, I was involved in coming up with Gif ideas and ensuring the site copy was on brand. In collaboration with Razorfish.

See all of the Gifs on Tumblr


2013 Clio Awards: Gold, Graphic Design and Bronze, Social Media

2013 Webby Award, Branded Content

2013 Art Directors Club Awards, Gold E-Commerce