Reintroduce a classic American brand

Wamsutta is an historic American brand that most have heard of. But until recently, it didn’t have a real presence outside of the retail space. Working with an outside agency for Bed, Bath, & Beyond, I was the copy lead for a new brand website that launched in conjunction with a circular sent to millions of customers. I developed a new brand voice that evoked contemporary refinement and a content strategy to accommodate a mix of marketing and editorial content that would grow and change over time. Lastly I wrote the website copy itself.
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