I am one of these strange creatures you encounter from time to time in the corporate world, a creative thinker solving strategic problems, a writer who designs products, a humanistic leader in big tech. My trajectory has been more choose your own adventure than ascent up the ladder, and I prefer to keep it that way. 

I started my career in the early days of online publishing, as an early employee of Salon and regular contributor to Wired. I went on to publish essays, articles, short stories, and books. While getting my MFA in creative writing, I tried my hand at copywriting for e-commerce, digital advertising, and branding. I created the award-winning digital expression of the WaMu brand, introduced the world to Android and AirBnB , via their legendary cereal boxes. 

It was in launching websites from scratch — leading content strategy, design, brand, and writing — that I really found my groove: Uniqlo.com (US and global platform), Google Store (global),  My Ad Center, which grew to 60 million daily average users in its first year, and many more. 

I currently work as a senior staff content strategist within Ads Privacy and Safety at Google, focused on  developing and sharing a user-centered solutions to and perspectives on top policy concerns like privacy, AI transparency, and consumer safety. 

I live with my family in Brooklyn, New York and the Poconos of Pennsylvania.